In the end there are two factors that will determine whether you book the clients you seek. One is your creative vision and your execution of that vision. The other is the communications you have with potential clients. You have to be good (though not necessarily great) and you have to communicate to your clients why you’re good in a way they’ll understand. In the meantime you cannot shoot yourself in the foot. You have to understand that your marketing never stops. Every moment, every interaction, every email, every step is a chance to reinforce your client’s perspective of your services. Are you taking them all seriously?
well said by CEO Jim Collins of Pictage
